In the final years of the 20th century and the beginning of the 21st century,comsumerism has become a leisure-focused activity. The rise of the consumer culture has brought about more widespread competition in the commercial sector.Stores display increasingly more striking and intelligent designs,aimed at attracting the consumer who finds himself saturated with a vast choice of products.This means that the role of designers is of the most important in the process of winning new customers.They create designs based on the serviceability of the product but with touches of seduction and imagiantion in orer to heighten desire for the item on display.This means that the role of designers is one .They design showrooms that are more imaginative,more dramatic,with spectacular ideas,using materials that attract the attention of shoppers.