With the addition of just a few letters or an image the simple T-shirt can become a personal billboard. What started as the standard issue undershirt of the U.S. military, by the mid-1970s had evolved into a means of self-expression and individualism. Musical taste, political slant, favorite TV show or movie, vacation destination and brand preference — it's all on a tee.Selected from the collection of Patrick and Marc Guetta, owners of World of Vintage T-Shirts on Melrose Avenue in Los Angeles, this book assembles over 650 stone-cold classics of the genre. Drawn primarily from the golden era of the 1970s and 1980s, these vintage T-shirts are not merely nostalgic artifacts; they represent an historical record of political, popular and corporate thought in America. Vintage T-Shirts documents the most striking variations on this infinitely versatile garment. With an introduction on the history of the T-shirt in American popular culture by Alison A. Nieder, Vintage T-Shirts is an essential work of reference for anyone interested in pop culture, fashion, or graphic design.
在T恤上添加上一些字母或者图案,或许这件T恤就能成为个人广告牌。大约在二十世纪七零年代中期个人主义思想开始盛行,音乐风格、政治倾向、电视秀或电影的热爱、喜欢旅游和品牌,都开始影响着年轻人。书中精选了设计师帕特里克和Marc Guetta的650个经典之作。主要是从1970年到80年,这些时尚T恤不仅是普通衣衫,它们记录了美国的政治、流行和社会思想。设计师Alison A. Nieder介绍了T恤在美国流行文化的历史,所以说本书对任何喜爱流行文化、时尚和平面设计的人都是一本不可或缺的参考书。